This practical demonstration shows how QR codes are being used to trigger media playback on smartphones at Newark Air Museum and features the Empedia authoring platform.
A QR code is similar to a bar code and is becoming an increasingly popular method of presenting text visually to smartphone devices that are equipped with a camera and appropriate QR code reading software.
QR code reading software is available free for most smartphones and can be downloaded from the web.
A QR code typically sends a link to a smartphone’s web browser directing it to a website without having to type the web address. QR codes can be used to trigger scripts on the device itself, perhaps running pre-installed content that is part of a game or application that has previously been downloaded.
QR codes represent the fastest way of entering a URL into a mobile device and is used extensively in location-based media applications. A typical use is triggering audio or video playback to support exhibits, signage or leaflets. QR codes are often printed on product packaging providing access to exclusive content or offers.
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Paul Fillingham is CEO and Creative Director at thinkamigo Digital Agency.
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