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Newton - 'probably the most expensive
Etch-a-Sketch in the world'
In the fall of 1993, I witnessed
a presentation at Apple Computer's UK headquarters in
Stockley Park. A video, shot in a distinctly Parisian
setting, showed palm-sized devices being scribbled-on
by smart young professionals in business suits. These
people looked busy and affluent too, as the steadycam
cut from cappucino to knowing glances, like any self-respecting
pop-promo of the period.
I drooled at the prospect of owning
one of these devices - the coolest and probably the
most expensive Etch-a-Sketch in the world. It wasn't
until 1997 that I finally managed to persuade my employer
to shell out the £600 needed to purchase one of these
things. By then the Newton had undergone several years
R&D and the Newton MessagePad 2000 could actually
recognise my handwriting.
Tragically, the Newton project was
abandoned by Apple a year later, following a series
of swingeing financial cuts. But like so many of Apple
Computer's abandoned platforms, the Newton still enjoys
the support of a loyal band of enthusiasts who continue
to marvel at this remarkable computer.
Newton - 'should have been accessible
to your Grandmother'
The launch of the Newton was typical
Apple stuff - The company failed to exploit the broad
appeal of such a device by focussing almost exclusively
on technically adept business professionals.
Newton should have been accessible
to your Grandmother, but it wasn't! It should have
been marketed at younger people too, like a Swatch
watch, available in a variety of personal styles,
but it wasn't!
Of course, Apple wised-up with the
iMac, but boy, did we miss out on some cool-looking
toys. Multicoloured Apple palmtops were not beyond
the realm of possibility either. One poster at Stockley
Park featured preliminary sketches of Newtons in a
whole range of exotic shapes and colours. It's sad
then, that the Newton, though brilliant, is today
represented by a collection of rather murky amphibious-green
coloured boxes.
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